Client Name: Dan Silverman, Miami Dating Coach
Services: Case Studies • Extensive Development • Search Engine Optimization • Spotlight's On • Web Design
I was very skeptical of web designers before I called Hype. There are so many designers out there all overpromising results and never following through. After working with Hype, I would never look for another designer. Just take a look at my page. It’s gorgeous, optimized, and easy to use. Erika created a website that is just perfect for my needs and created it in record time. She was always patient and professional in the way she handled all of my suggestions and requests. I will definitely be using her in the future to create my newsletters, ebook, and all of my other internet design needs. I highly recommend her to anyone who is serious about creating a professional website for their business.
The Miami Dating Coach project is not only one that we’re very proud of, but one of our most successful to date. Why? Because the efforts on behalf of Hype IMD to expand the company’s online presence gained the company so much exposure, that they were featured on MTV!
MDC required a website that would represent it as the place to go for tips, advice, guides, as well as personal assistance with dating and confidence building… all while emphasizing the integrity of the company
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The Client
MDC offers an exclusive service - providing personal as well as group coaching on dating, confidence building, and consultations for individual concerns with interpersonal relationships. MDC has clients all over the nation, all while presenting itself as THE top dating coach in the Miami area. Having said that, its service and knowledge is a reflection of their value to not only their clients, but their community at large.
The Objective
MDC desired a website that would emphasize not only what they offer their visitors and potential clients, but the integrity that the company holds near to it. Being a Miami Beach company, it needed to have that same sizzle paired neatly with professionalism and structure. It needed to avoid the pomp and silliness that had plagued the field with the help of other dating coaches.
Modification of the brand meant creating a logo that showed how hot, fast, and free the Miami area really is and paired it with a symbol of cleanliness and seriousness about consulting with a dating coach.
The Solution
Hype Internet Marketing and Development created a website that focused directly on the priority of information important to the potential customer, while dually enlightening the unaware visitor of what happens at MDC and what makes it so special. Structuring a rigid architecture of information allows information to follow a logical chain of thought. Services are prominently displayed, explained, and presented to potential clients, making it easy for them to convert into real clients. The interface was designed with shades of deep red and cream, aiming to evoke emotion and a sense of warmth and comfort with the visitor. Simplified navigation and
The Result
A wonderfully light, flirtatious, yet striking logo was created for MDC, helping to expand the perceptions of the company as a serious representative of the dating community. The website is a major success. Helping the company climb to #3 in the search engine results for “dating coach” as well as many other related keywords. The exposure was so phenomenal that even the head honchos at MTV had to take notice, landing MDC on an episode of MADE as a dating coach for a teenage boy needing a little help! We here at Hype congratulate MDC on their continued success, and look forward to continuing our business relationship!