Maximum Mama Maternity

Notes: Maximum Mama Maternity (MMM), a well-established maternity store in California, was in need of an e-commerce makeover. What marketing they were doing successfully in the real world wasn't translating as well on the Internet as they would have liked. Their former website, shades of grey and black, just wasn't working well with their target market: hip, stylish, and creative mothers and mothers-to-be. They called Hype IMD.

As a small business, MMM wanted online marketing that was as effective as it was unobtrusive and tasteful. Looking to cater to the sensibilities of women (and men looking to surprise that special lady in their lives with a comfy treat,) the game plan became clear: MMM needed a web design that would not only show the same class as the brand, but also display the same level of attention to a visitor that a woman would receive had she entered the store herself. The brand needed to remain as desirable online as it was offline.

The custom e-commerce website that Hype IMD built for MMM was largely a success. Visitors now had the option to select their body type, and find clothes that would fit their new figures. Certain techniques that were hindering search engine crawlability were removed, and pages were now organized in such a fashion that search engines would have an easier time collecting data. The site was designed with warm colors that allowed the products to stand out in greater detail. The brand was collecting wonderful testimonials all across the Internet, and the new site was able to make use of those testimonials.

The result of this hard work was a successful launch, an increase in conversion, a massive improvement in the amount of time visitors spent on the site, and national attention to the brand as a whole. The online store became so successful that the next major decision was to close the brick and mortar establishment!

This project is: Completed. View the Maximum Mama Maternity project now!