E-mail marketing can be one of the quickest and most efficient methods of reaching out to your current visitors. The ability to stay updated on any discounts, events, or special offers is something that most people value, so do your business a favor and take advantage of these tips for successful e-mail marketing campaigns:

1. Try to address your recipients by their first name. Not only does this connect you that much more to the recipient, but the familiarity breeds comfort. It’s a much more conducive environment to your conversion.
2. Take advantage of calls-to-action. A call-to-action is a method of enticing someone to do something. Want them to take advantage of an offer? Want them to “come back” to your site? Want the recipient to buy something? You use a call-to-action to get them there. “SHOP NOW and get free shipping on your order of $50 or more!” Sound familiar? Just be sure to stay below the FUD threshold.
3. Always, always, always include an unsubscribe now button… and make sure those changes are enforced immediately. Allow your recipients the ability to change the name they used to sign up, and always allow them the ability to edit their membership to your mailing list. You can’t hold e-mail addresses hostage, and enough complaints will get your domain name blacklisted… and that’s never good.
4. Images are a big issue with e-mail marketing. Not every e-mail service/client shows e-mails with images automatically turned on, and the e-mail winds up looking a lot like a blank screen until the recipient clicks to turn the images on. Do yourself a favor and make heavy use of “alt” tags.
5. A lot of e-mail clients work in conjunction with anti-virus programs such as Norton, McAfee, and OneCare Live. These will carefully scan the recipient’s emails for anything looking remotely sketchy. Unfortunately, this includes things like flash, javascript, active x controls, so on and so forth. It’s almost a surefire way to throw a nice big wrench in your email marketing campaign. Whenever you get the urge to go dynamic with your content, just focus that energy on creating a stellar static design using simplistic and semantic HTML.

All of these tips will without a doubt boost your conversion, and help you draw more visitors to your website. Even when hiring a company to help you design a template for your email marketing campaign, this will provide you with a small checklist to assist you in getting through it. An effective tool when executed properly, the e-mail marketing campaign is a surefire way to draw attention to your products as well as your website.

Do you need assistance in creating and developing powerful and memorable e-mail marketing campaigns? Let Hype Internet Marketing and Development help! Contact us now for a quote, or check out the portfolio for samples!