Full SEO Package

A lot of times, the full SEO package is truly the answer to the web newcomer’s needs. Why? Because it allows one company to be responsible for and accountable for the results of the client’s project. Too often, a web developer who works independently from the SEO company will be blamed for an SEO’s inability to get a site to rank, thus cloaking the incompetence of the search engine optimization “expert,” and inappropriately blaming the developer/web designer. We’ve seen this happen, and it’s truly a sad situation.

However, Hype Internet Marketing and Development doesn’t work that way. Our company can take care of your website’s needs from start to finish. We can help you design and build your website. We can help you get it running live with the best and most highly recommended of web hosting companies. We can even help you with your internet marketing campaign and work with your website to take it straight to the top!

So, what is included in a full SEO package?

A few things are absolutely vital. A good keyword strategy must be at the top of the list. Outline the company’s website. Discuss what the company does, what the company aims to do in the future, and what elements of these are most important to the visitor. What will they be looking for the most? Comparing THAT list to what phrases your visitors are using to find you is key. For example, if you run “Burmese Vase Salon” and all of your vases are called “Burmese Vases,” it won’t do you any good to only target that phrase if it’s specific to only your company as opposed to your entire brand. Targeting “vases” or “exotic vases” is best.

Next on the list would be a good plan to develop your content. Creating keyword-rich (to get search engine visitors there) and information-rich (to keep them coming back for more) content is relevant to not only determining the value of the website, but the value of the company as well. Think of the last time you visited a poorly made website. The content didn’t tell you anything you wanted to know. The design was so bad that the text was barely readable. The entire experience probably left you wondering how you got there, and how on Earth to ensure that you never returned, right? We don’t want that to be your site.

Link building and directory submission are other major elements to a full SEO package. A lot of people discount the validity of a directory submission, and really, that’s because a lot of directories aren’t worth the servers on which they’re hosted. That’s okay. The reason why Hype IMD thinks they’re worth listing here is simple - a website for a chemistry company will definitely benefit from having their website listed in a popular chemistry based directory. If you’re looking for conversion or successful targeted traffic, directories can be a big help.. and some of them, DMOZ, for example - are still lauded by major search engines. So, we really aren’t comfortable with counting them out. Link building is the process of collecting niche-related links targeted to your website. So, if you run the Burmese Vase Salon, getting links from other “Burmese” related websites, floral websites, glass and crystal product-related websites, or even links from blogs run by people who simply looooooove your store would be a good course of action. All vital in developing your link building strategy.

An analysis of a currently-live website from an SEO perspective is also a big part of a full SEO package. You need to know whether or not your website is up to snuff and can handle a large traffic undertaking. You need to know whether or not your website was coded in a fashion that allows for an SEO to go in and make the appropriate changes… that your site won’t crumble from a minor change. You need to know, lastly and most importantly, that your website doesn’t contain any elements that will without-a-doubt prevent you from being indexed by a search engine at all!

Now, are these the only things included in a full SEO package? Absolutely not, but they are extremely important factors that help lay down the foundation for a major improvement in a website’s ability to be ranked highly. Let Hype Internet Marketing and Development help get you there! Contact us today for a quote, request a consultation, or view our portfolio to check out our previous work!