Website Design

So, you’ve made the big decision. You want to present your business to the world at large via the web. You want to make money - just like everyone else. You want to share what you have to offer with everyone. We understand.

The Internet is a complex place. It’s okay to not “get it.” We’ll give you a short rundown of what you’ll need to know.

If you want to build a website, you’ll need a web developer. Someone who understands the ways and means of producing websites. Web design is comprised of three things: the code (also referred to as “languages”), the imagery (graphics, specifically), and the content. Desktop programs such as Microsoft Word or FrontPage may be able to help you create websites, but the output can oftentimes look an awful lot like a word document. You’ll need a web developer with above-par design skills if you want something of the same caliber of your favorite websites.

So… how can web design help you? Easy. Remember the days before the Internet? Everyone was clamoring to advertise in the Yellow Pages because it was a fast and virtually foolproof way to ensure that your business is at the fingertips of any potential customer. The Yellow Pages made it too simple and convenient to find the perfect listing. Who wouldn’t want a piece of that action?

The Internet can have the same effect. You think that people don’t type “web design in miami” in a search engine? Why, that’s almost faster than hunting through a 600+ page book! Having a web site represent yourself, business, and interests makes it that much easier to find you, and exposes you to people who may have never found you before.

Your website also serves as a reference guide for any potential customer. Just think - little John or Jane Q. Public drives past your store one bright and sunny morning, thinks “Hmm, I’ve never seen that place before!” and hops on the computer later that afternoon. They say to themselves, “I wonder if that place I saw earlier has a website,” and they look you up. Will they find you? What about the guy who left your store earlier today without making a purchase, goes home and rearranges his finances, but forgets the actual price of the item he wanted. Will he be able to visit your website to find it?

In the end, I hope that you can see several reasons why a website is becoming more and more detrimental to the success of many of America’s businesses nowadays. A cleverly-designed website chock-full of information is your best weapon in the war on your competition. Are you properly armed?